New Way to Reach Customers
There are a couple of new ways to reach customers by posting your commercial on YouTube:
Invite Current Customers
Send an invitation by mail or Email to your customers inviting them to watch your commercial on YouTube. If you have a newsletter mailing list or contact Email addresses, send a personal Email that announces your commercial and where they can see it.Just be sure your customers have given the okay to be contacted so your company isn’t considered a spammer. You always want to make sure you send any bulk Email responsibly.
Reach Customers Outside of Your City
Millions of people visit YouTube and the site’s traffic consistently falls in the top five of every online ranking system. Even if you live in Small Town, USA, selling local products, you have the ability to reach new customers by taking your ad campaign outside of your immediate area.
You may or may not get a sale because someone saw your ad on YouTube but you could generate a lot of buzz, which leads us right into the number three reason to post your commercial on YouTube.
Possible Local Coverage
There are a couple of ways you can get even more exposure for your company by posting your ad online. Make a PR effort after your ad is posted. Send press releases to local media outlets announcing that your company is taking its ad ad campaign online with your TV commercial being available on YouTube. This is a good story for newspapers, magazines and Web sites that cover local interest stories.
Don’t ignore your TV markets, though. While this is not really a story that’s a right fit for TV coverage on its own, you never know when a morning show needs a guest to talk about online advertising and what you’ve done.
You also want to keep tabs on how your ad is doing. When you reach a milestone, such as 10,000 views, a spot on the “Most Discussed” list, being featured, etc., send out another press release to announce the latest news. Be aggressive with your PR efforts to get the most out of your YouTube ad campaign.