Google+ is a social networking platform, but you can look at it a lot of different ways. You can say it’s like Facebook, only cleaner. It’s like Twitter, only more engaging. It has the potential to be a great collaboration and communication platform (you can isolate who sees information by sharing it with specific Circles, or groupings of people).

Also, realize that Google+ is indexed by the biggest search engine in the world, also known as Google. Other search engines like it, too. And it has a lot of integration points, such as Google Places (which shows you location information), and an incredible potential for integrating even more of Google’s services over time.

How It Will Help Your Business

Social networks are built to try and emulate real-world connectivity and information-sharing. On one hand, they’re like a more interesting telephone. On the other hand, they’re built to augment (not replace) cocktail parties, chamber of commerce meetings and other places where people get to know each other (or at least used to). Google+ does this surprisingly well, for a few reasons.

Google+ lets you share photos, videos, links and location data with everyone, or with your select Circles. Thus, when you find the good stuff that applies to your real estate friends, if you’ve grouped them into a Circle, you can send that information only to them. Other times, you can share with the general public to try and grow your audience.

What Makes It Different?

First (and important) Facebook is not indexed by Google for search results, meaning that everything you do inside there stays inside there. Second, Facebook and LinkedIn both are set up for more of an “exclusive” model, which means that you have to know someone to know something. That’s why you see companies pushing so hard for “likes,” and why you see people spam the LinkedIn Groups.

Google+ is slowly rolling out their “for business” parts of the platform, and those that have persevered are reaping the rewards.

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