Google Places/Google+ Local
Google Places listings have in many ways become more important than Website listings as they are shown higher in the searches by Google.
With computers becoming more intuative, when searching for a local plumber for example, there is now no need to actually type in the locality you are at as Google will know!
With Google+ Local, you can:
Get place recommendations based on your circles, your past reviews, and your location. Publish reviews and photos of your favorite places.
View the local Google+ page for a business to see reviews, photos, and other useful information.
Find reviews from people you know and trust highlighted in your search results.
Ready to use Google+ Local? Just go to plus.google.com/local and start exploring!